You Are Viewing

Monthly Archives: July 2017

Authenticity – Best Served Chilled

It?s getting harder and harder to tell what authenticity looks like. Many times, deception rears its ugly head in marketing. In today?s competitive alcoholic beverage industry, I?ve seen many instances of deception. While some may feel that my language is too strong, I personally like to call things as I see them. Because I?m a geek of all things related to wine, when I see a new wine label, I research it. If curiosity was a drug, I?d be in deep shit. Delving into a new label gives me great […]